Diageo realised the images of one of their most prestigious brands were not standing out against the competition, particularly when viewed on a mobile phone. We were asked to create mobile images that were clean, clear, sharp and above all, ensured the product stood out from the competition. Diageo provided the background images. We then de-cluttered the labels removing the smaller text and increased the brand and sub brand text. Removing some of the background elements brought the bottle to the forefront making the product the focus.