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The initial design files were created and supplied by Eleanor Bowmer herself. We then took these designs and amended to suit PZ Cussons branding.


Prior to creation of artwork, we created a design line-up, and provided print management advice upfront, meaning the whole range could be viewed as a whole knowing the colours would work from the start. We ensured that all the brand elements, for both PZ Cussons and Eleanor Bowmer, were consistent across the range.


The back labels were created using existing similar PZ Cussons artwork, which we adapted to carry on that look and feel across the whole of the product.


The Trident Creative Group really tied up the whole package by creating mock up samples with gold foiling, and optimised CGI imagery of each variant, providing the brand with solid print accurate examples and great stand out online.

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