Briefing System and Copy Collection Tool

Red abstract lines of data

Too often the creation of artwork copy and
the development of a graphic design are disconnected, resulting in excessive copy
being provided. This leads to re-loops, delays and unforseen costs.

Sm•Art Metro solves this common problem.
This innovative solution enables your packaging experts, around the globe, to input copy directly onto a graphic. For the first time your staff can
see a real and instant visual presentation of the
                                                                       copy in place on the packaging.

  • Briefer takes more ‘ownership’ of new and amended artworks
  • Ensures that exactly the right amount of copy is supplied
  • Drives the automated creation of artwork variants
  • Guarantees accurate reproduction of your brief
  • Artworks 100% right-first-time-on-time