Trident has revolutionised processes for this customer, one of North America’s largest coffee and tea manufacturers, in a relationship that extends from artwork creation through to print tooling.
When we took over the account in 2009, the customer had time-consuming and inconsistent paper-driven processes for managing the creation, revision and approval of packaging artwork for dozens of in-house and private label brands.
Our industry-leading Zen system has simplified and standardised these processes into a single, digital workflow – an all-in-one-place solution in which all data and artwork is accessible and amendable anytime, anywhere through a web browser.
The outcome has resulted in substantial improvements in efficiency and productivity for the client, with rates for artwork right the first time driven up year after year, to reach 97%. Our technology is constantly developed and refined, to give the client a competitive edge, including through cutting time to market to enable our customer to respond rapidly to business opportunities.
Trident provides a comprehensive design-to-print service to the customer, from adaptation of initial “flat file” designs right through to production of Flexographic plates and Gravure cylinders for delivery to over 30 printers across North America. This capability, available to Trident clients in North America and Europe, guarantees absolute consistency throughout the process.
We provide the customer with 3D PDFs for review and approval of all new artwork, giving additional confidence to the client that their brands will be represented exactly as they wish them to be. We also support them through the production, within short timeframes, of physical brand samples for sales and marketing campaigns and activities.