A shared obsession with excellence

Trident works with global leader in beauty trends, managing artwork creation and colour management for all of its leading hair colour brands in Europe.

Our customer is renowned for its pursuit of excellence and sets extraordinarily high expectations for colour accuracy and quality – expectations that we have devoted ourselves to meeting. This has included installation in our Paris office of a colour-accurate proofing solution, thereby enabling the customer to see results within minutes of retouching being completed at our head office in Hull, UK. Trident has also installed colour-controlled light viewing boxes into the customers own offices to further support colour accuracy.

We worked with this customer on the relaunch of their biggest ever hair colour brand, delivering the project on time despite it involving the creation of no less than 600 artworks and 8,000 amendments through the process.

The process of collecting copy from the customer’s teams across Europe uses the most advanced graphical copy collection tool that Trident has ever created. It gives the user a graphical zoom view of the area they are adding copy to and the text in English, ready for translation into other languages.

Our work extends to attendance at the press for proofing to ensure the product packaging is exactly as this customer, and its millions of devoted customers, would expect. From artwork creation to the finished packaging, we share their obsession with excellence.

From artwork creation to the finished packaging, we share obsession with excellence.