Trident’s relationship with this gigantic health and hygiene
customer stretches back more
than 15 years.
We are now responsible for all artwork creation globally
for a wide range of their market-leading health brands.
In all we handle successfully 4,000 artworks annually for
this customer, ensuring global consistency of these “global brands”.
Our services to them also extend to colour management, creation of sales samples, and developing 3D artwork for
digital marketing purposes.
Management of these famous brands demands extensive
knowledge of regulatory requirements relating to
pharmaceutical markets across the globe and how these
apply to artwork created.
To develop our service to this customer, in 2012 we transitioned
US artwork management from our headquarters in Hull,
UK, to Charlotte, North Carolina, and then, in 2014, we
transferred artworks for the Asia region to our Singapore
office. In total we have 30 staff dedicated to
this account in these three locations.
These changes ensured we were able to offer local market
and language expertise, face-to-face contact and timeline
benefits to our customers in those regions.